The challenge
Leading business process outsourcer Capita already had pedigree as a provider of technology to pension funds that enables them to forecast house moves by customers.
By using the company’s Digital Mover system, pensions companies prevent adding to the mountain of pension pots without up-to-date customer addresses. The platform has been hugely successful, scooping an award for innovation from the European Pensions Awards 2025.
Capita wanted to introduce Digital Mover to an audience of energy and water companies, where it saw an opportunity to help utilities with challenges such as reducing bad debt and losing customers.
What we did
Utility Week developed a six-month content campaign for Capita including a thought leadership column, in-person roundtable event, and Explains report. The objective was to introduce Capita’s Digital Mover product and Capita as a partner of choice for utilities.
1. Thought Leadership Content Piece
We kicked off the campaign interviewing subject matter experts at Capita about Digital Mover, ghost-writing material on their behalf for the thought leadership piece. We were able to show the power of digital technology to make companies more efficient and profitable and help them retain customers as the energy landscape became more competitive again post-pandemic.
2. In-Person Roundtable
To follow up, we delivered an intimate 10-person roundtable on the theme of what good looks like when it comes to customer service at an exclusive hotel in London, featuring guests from some of the UK’s leading energy and water companies, including Octopus Energy, Utilita and Northumbrian Water. This helped Capita’s team build closer relationships with utilities and subtly promoted Digital Mover to an energy and water audience. The company also benefited from subsequent coverage of the event in Utility Week.
3. In-Depth Explains Report
Finally, Utility Week Intelligence researched, wrote and published an in-depth Explains report about Digital Mover and its potential to benefit the customer experience, especially around debt recovery, accurate billing, and self-service. It also helped demystify how the platform analyses a range of data in the public domain to successfully predict house moves.
The results
1. Thought Leadership Content Piece
The thought leadership element of the campaign generated more than 530 views from more than 450 unique visitors to the Utility Week site, helping introduce Capita’s high-tech proposition to a new audience of energy and water decision-makers.
2. In-Person Roundtable
At the roundtable, we were able to help Capita develop personal relationships with senior leaders at energy and water companies, while the candid Chatham House Rule coverage of the event also generated significant interest on the site, with more than 200 views.
3. In-Depth Explains Report
Finally, the Explains report, designed in our engaging, interactive Foleon platform, generated more than 50 MQLs (marketing qualified leads) for the client from the energy and water sectors.
Capita said:
"Working with Utility Week has been truly beneficial; the programme gave us a great platform to introduce our capabilities into the utility market. To be able to reference conversations back to the article gave a real anchor point, not only in the utilities sector but across multiple sectors that we operate in. We look forward to showcasing the results of this hard work in 2026 with Utility Week"
- Alex Mitchell, market lead, customer connections, Capita