
The battle to cut water consumption: Five key points
A new report from Utility Week in association with Gentrack showcases the role charging for water will play in changing behaviour among consumers as a growing population and climate change limit resources.
The battle to cut water consumption: Five key points
A new report from Utility Week in association with Gentrack showcases the role charging for water will play in changing behaviour among consumers as a growing population and climate change limit resources.

While the last 18 months have been very wet by historical standards, population growth and climate change mean there are already significant shortages of water in parts of the South East and East Anglia.
By 2050, to support a growing population, we will need about five billion litres a day more water. Water companies are hoping that changing the way customers think about and consume water will help drive down per capita consumption overall.
That means that after a long period of homogeneity, there’s growing interest in creating greater diversity in tariffs across the water sector, which is what our recent Utility Week Intelligence report with our partner Gentrack explores.
Here’s five things we learnt from the research:
While the last 18 months have been very wet by historical standards, population growth and climate change mean there are already significant shortages of water in parts of the South East and East Anglia.
By 2050, to support a growing population, we will need about five billion litres a day more water. Water companies are hoping that changing the way customers think about and consume water will help drive down per capita consumption overall.
That means that after a long period of homogeneity, there’s growing interest in creating greater diversity in tariffs across the water sector, which is what our recent Utility Week Intelligence report with our partner Gentrack explores.
Here’s five things we learnt from the research:





