Consumer Behaviour Change Award
Highlighting the leadership role utilities play in helping consumers change their behaviour to reduce consumption, strengthen water and energy security and cut carbon emissions. This award celebrates companies that have engaged meaningfully with their customers to deliver measurable impact – from changing how people use energy and water to minimising pollution and network issues and rolling out low carbon technologies.
Consumer Behaviour Change Award
Highlighting the leadership role utilities play in helping consumers change their behaviour to reduce consumption, strengthen water and energy security and cut carbon emissions. This award celebrates companies that have engaged meaningfully with their customers to deliver measurable impact – from changing how people use energy and water to minimising pollution and network issues and rolling out low carbon technologies.
Jersey Water
Water saving campaigns - Put it Away / We like big butts
In the hottest year on record, Jersey Water achieved something many water companies struggled to do: avoid temporary restrictions and reduce demand. Through bold, humorous and unconventional campaigns with adverts including Put It Away, Wet Your Plants, Drip Happens, Size Matters and We Like Big Butts, we challenged expectations of traditional water company communications. Predominantly created in-house, the campaigns achieved 94% awareness among 108,000 islanders and prompted 40% of customers to adopt water-saving behaviours. At a time of heatwaves and hosepipe bans across the UK, demand in Jersey fell below the five year average over the summer.
Northumbrian Water
Bin The Wipe
Research showed that over 60% of sewer blockages in the North East were caused by flushed wet wipes. In response, we launched Bin the Wipe – a long-term, behaviour change campaign combining behavioural science, integrated marketing communications and a dedicated team of Sewerage Maintenance Operatives (SMOs) engaging directly with customers in hotspot communities. The campaign has reduced wipe-related sewer issues by up to 91%, delivering measurable behaviour change and environmental benefits. Recognised nationally, it has helped shape public debate, influence industry action and support legislative change.
Ofgem, Smart Energy GB & Energy UK
Radio Teleswitch Service phase out campaign
Replacing ageing Radio Teleswitch Service (RTS) meters presented a significant infrastructure challenge for the energy industry. Almost one million homes and businesses needed a new meter before the technology was phased out, or would risk losing control of their heating and hot water. A taskforce bringing together Ofgem, government, energy suppliers, Smart Energy GB, consumer groups and other industry partners turned this complex technical transition into a clear consumer call to action. Through coordinated communications and industry action, the campaign encouraged customers to contact their supplier for an upgrade, helping drive replacements and reduce the risk of disruption.
Portsmouth Water and Vyntelligence
Digital Water Efficiency Deployment
Delivering sustained, long-term reductions in per capita consumption (PCC) is central to improving water efficiency. To achieve this, Portsmouth Water partnered with Vyntelligence for an empowering, scalable tool. Vyntelligence’s smartphone video service gives customers personalised efficiency advice in minutes, without an in-home visit. It turns smart meter data on above-average users into voluntary household action, helping customers save water on their own terms. Now live across Hampshire and West Sussex, it reaches up to ten times more customers than traditional visits, letting efficiency support scale effectively, backed by a £377 million investment programme.
Severn Trent & Nectar 360
Saving Water, One Badge at a Time
Asking people to change their behaviour rarely works, but rewarding them does. Drawing on the psychology of supermarket loyalty schemes, Severn Trent used smart-meter data to set households personalised weekly water-saving targets. Hitting it won bonus Nectar points. Gamification did the rest: Duolingo-style promotion and relegation leveraged prospect theory, while surprise prizes kept households engaged. A 12-month randomised controlled trial with 13,000 households (trial now 55,000 households) found those on the scheme saved 11.1 litres a day, with no sign of decay. Believed to be the first programme of its kind globally, it shows behavioural insight can deliver sustained water-savings.
SMS
Metis
Metis transforms passive energy bill-payers into active carbon managers by connecting personalised smart data, funded solar and battery installation, and ongoing behavioural coaching. The free Energy Saver App demystifies daily consumption, an accessible subscription removes upfront retrofit capital barriers, and the Metis Insights App drives smarter daily energy habits post-installation. Across Oxfordshire, residents progressed from tracking baseline energy waste to booking home surveys, shifting appliance use to peak generation hours, switching to dynamic tariffs, and adopting EVs and heat pumps. Metis proves that lasting consumer decarbonisation requires continuous digital engagement, not one-off marketing campaigns.
Utilita Energy
Live Carbon Dashboard
Utilita is transforming the energy transition from something done to consumers into something achieved with them. Through its pioneering Live Carbon Dashboard and accessible behaviour change campaigns, including High 5, Shop Smart Cook Savvy, and Power Price List, Utilita is helping households understand not only how much energy they use, but when and why it matters. By translating complex grid and carbon data into practical everyday actions, Utilita empowers customers to reduce consumption, shift demand to lower-carbon periods, and save money. The result is measurable behaviour change, greater trust, improved energy literacy, and a more inclusive pathway to net zero.
Wave and SaveMoneyCutCarbon
Wave’s Big Blue Eco Booster Project
Wave's Big Blue Eco Booster Project is changing how schools understand, manage and use water. Through fully funded water-saving visits, on-the-day fixes, follow-up recommendations and educational engagement, the initiative helps schools reduce consumption, lower costs and build lasting water-saving behaviours. To date, 544 schools have joined the programme, with 316 visits delivered, 3,802 water-saving retrofits installed and 305 leaks repaired. Participating schools have achieved an average 17% reduction in water bills, while those implementing additional recommendations have achieved a further 22% reduction. The project now saves an average of 185,093 litres of water per day.